Upload a video, image, or paste ad copy. Our engine simulates fMRI brain activity across 20,484 cortical vertices and returns neurological impact scores in real time.
Three steps from your creative to a full neurological impact report. No lab required, no waiting room.
Drop a video, image, or paste ad copy directly into the scanner. Saliency accepts MP4, MOV, JPG, PNG, and plain text. Or paste any YouTube or Vimeo URL.
Meta FAIR's TRIBE v2 model processes your content and simulates fMRI BOLD signal activation across 20,484 cortical vertices — the same resolution as a real brain scan.
Activations are mapped to five functional brain regions using the HCP Destrieux parcellation atlas. You get five region scores plus a proprietary NeuroScore™ and actionable improvement suggestions.
Traditional neuromarketing requires lab equipment, participants, and weeks of analysis — costing $15,000 to $80,000 per study. Saliency replaces that with a computational model trained on real fMRI data.
TRIBE v2 is a trimodal encoder developed by Meta FAIR and trained on the Natural Scenes Dataset — one of the most comprehensive fMRI corpora ever collected. It takes video, audio, and text as input and predicts cortical activation patterns with state-of-the-art accuracy.
Activations are aggregated using the Human Connectome Project Destrieux parcellation — a scientifically validated anatomical brain map used in peer-reviewed neuroscience research.
Read the TRIBE v2 paper →Start free. Upgrade when you're ready. Cancel anytime.